Care Designed Around You
At Verona Vision Care, our focus is simple: provide thoughtful, personalized eye care centered on your long-term health.
Our priority is always the same: what is best for your eyes.
If you have questions at any point, we are here to guide you.
Transparent Fees and Services
We believe clarity builds trust.
Below is an overview of our professional service fees so you can make informed decisions in advance.
Comprehensive Eye Exam — $160
A thorough evaluation of your vision and eye health with personalized recommendations based on your lifestyle and long-term needs.
Optomap Retinal Imaging — $39
An optional advanced retinal scan that provides a wide-field view of the retina and, in most cases, reduces the need for dilation.
Emergency/Urgent Eye Care — Starting at $75
Urgent visits may include eye pain, sudden vision changes, flashes or floaters, infection, or injury.
These visits are often eligible for medical insurance billing. Final fees vary based on complexity and diagnostic testing required.
Contact Lens Services
Contact lenses require additional evaluation to help ensure a proper fit, clarity, and long-term eye health.
Contact Lens Fitting (in addition to exam)
Includes:
- Corneal measurements
- Tear film and ocular surface evaluation
- Trial lens assessment
- Prescription refinement
- Follow-up care
Contact Lens Fitting Fees
- Sphere (Single Vision) — $60
- Toric (Astigmatism) — $75
- Multifocal/Monovision — $90
- Gas Permeable (RGP) — $85 – $125
- Specialty Contact Lenses — $85 – $300 (depends on the specialty lens being fitted)
New to Contact Lenses?
Insertion & Removal Training — $100, this is in addition to the Contact Lens Fitting Fee
This one-on-one session includes:
- Hands-on instruction for insertion and removal
- Proper hygiene and lens care education
- Safe wear schedule guidance
- Troubleshooting and handling tips
Our goal is to help you feel confident and successful from day one.
Dry Eye Services
Dry eye is a common but often misunderstood condition. Our team provides specialized testing and treatment options designed to identify the underlying cause of your symptoms and improve long-term eye comfort and stability.
Comprehensive Dry Eye Evaluation — $125
Dry eye is often more complex than it appears.
Our Comprehensive Dry Eye Evaluation is a specialized medical assessment designed to identify the underlying cause of irritation, burning, fluctuating vision, or excessive tearing.
This visit includes advanced diagnostic testing to evaluate tear-film stability, meibomian gland function, and ocular-surface health.
Many dry eye evaluations qualify for submission to medical insurance.
Dry Eye Treatment Pricing
- NuLids — $40
- Blufex – $150
- iLux – $275
- OptiLight
- 4 Treatment Package – $995
- Maintenance Session – $300 (must be completed one year from last treatment)
- Maintenance Session >1 year – $400
Treatment recommendations are customized based on your testing results and long-term goals.
Payment Options
We accept:
- Cash
- Check
- Credit and debit cards
- Health Savings Account (HSA) cards
- Flexible Spending Account (FSA) cards
Online bill pay is available through the Make Payment link.
Questions? Call 608-848-5168. We are happy to help.
Using Insurance Is Optional
You do not need to use insurance in order to receive care at Verona Vision Care. Some patients choose to use available benefits. Others prefer not to, even if they have coverage.
Choosing to pay privately allows:
- Greater flexibility in services
- Recommendations based solely on clinical judgment
- Access to advanced technology without plan restrictions
- A relationship-based experience focused on long-term outcomes
Insurance is simply one payment method, not a requirement for care.
Vision Plans
Vision plans are typically designed for routine eye care, such as glasses prescriptions and frame allowances.
In-Network Vision Plans
Open Access Vision Plans
VSP Vision Care (Starting May 1, 2026, before then we are In-Network)
What does Open Access mean?
Open access means you can still receive care in our office and use your benefits, even though we are not contracted as an in-network provider for that plan.
We will collect payment at the time of service and help you submit the necessary documentation and receipts to your plan for direct reimbursement according to your policy’s out-of-network benefits.
If your plan is not listed above, you may still have out-of-network benefits. Our team is happy to assist you.
Medical Insurance
Medical insurance applies when your visit involves the health of your eyes, not simply updating a glasses prescription.
Examples include:
- Dry eye treatment
- Glaucoma monitoring
- Cataracts
- Macular degeneration
- Diabetic eye exams
- Eye infections or injuries
- Sudden vision changes
In-Network:
- Quartz
Out-of-Network:
- GHC
- Dean Health Plan HMO
If you carry another medical plan, we are happy to review your benefits with you.
Why Your Exam May Be Billed to Medical Insurance
Not every eye exam is considered routine.
If your visit involves a medical concern, such as eye discomfort, redness, infection, dry eye, glaucoma, macular degeneration, cataracts, diabetes-related changes, or other health conditions, your exam may be billed to your medical insurance rather than your vision plan.
Vision plans are designed to cover routine exams for glasses and contact lens prescriptions.
Medical insurance covers the diagnosis and management of eye health conditions.
The insurance submitted is determined by the reason for your visit and the doctor’s clinical findings.
If you have any questions or concerns, please feel free to contact us.
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Verona Vision Care
- 320 South Main Street
- Verona, WI 53593
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P: 608-848-5168
[email protected]
